DOUBLE NEGATIVE TREE

with Clement Valla, Certain Measures
—Machine Vision —Sculpture
Düsseldorf, DE
2020

With media artist Clement Valla, a tree was plucked from Google Earth and transformed into a life-sized sculpture. The tree represents a copy-of-a-copy, a mechanized attempt to capture nature. It also highlights the highly automated process engineered by Google in which data and photographs are parsed and recombined to reflect back to us a navigable 3D world.

Double Negative Tree has been built in a multiple iterations for the Die Digitale Festival in Düsseldorf, a private collector in Asti, and for the art festival organizer Freiluft in Wuppertal.



A NEW TYPE OF ILLUSION FOR OUR ON-SCREEN AGE.



CREDITS

Artist: Clement Valla
Certain Measures Team: Tobias Nolte, Andrew Witt, Olivia Heung
Role: Design Development, Fabrication Files, Press-Kits
Fabricator: Typico GmbH