[RE]TAIL LAUFEN

with Certain Measures
—Art Direction —Product Design—Motion Graphics
Laufen Space, Berlin , DE
Vienna Design Week 2023 , Vienna, AT
2023

Speculative products inspired by Kintsugi hint at a near future in which repair culture bring about new material assemblages and circular approaches to design. Laufen products were digitally broken and pieced back together using biomaterials such as algae, amber, wax, and plant based polymers. The bio-porcelain hybrids were animated and displayed throughout the store during Berlin’s Gallery Weekend and Vienna Design Week 2023.



BIOSYNTHETIC MATERIALS ARE REIMAGINED AS BINDING COMPONENTS  THAT TRANSFORM BROKEN MASS PRODUCED ITEMS INTO UNIQUE, ONE-OF-A-KIND PIECES.


CREDITS

Client: Laufen
Certain Measures Team: Tobias Nolte, Andrew Witt, Olivia Heung
Role: Product Design, Exhibition Design, Art Direction, Motion Graphics, Graphic Design Photographer: Pujan Shakupa